The Otherform journal
Brand strategy, motion and digital craft, with attention to the decisions behind the finished work.
A launch becomes easier to design when the team can explain what is changing and why someone should care. Without that shared sentence, a campaign can become a set of impressive pieces that point in different directions.
Read the story: A launch needs a message before it needs a campaignAn identity in motion needs more than a logo that moves. Pace, direction and transitions should express the same character as the typography, imagery and language. The movement earns its place when it clarifies something.
Read the story: Motion should explain the identityA website handover should help the next person use the site confidently. A folder of design files is useful, but it does not explain how content is updated, who owns the accounts or what needs attention after launch.
Read the story: What to put in a website handoverWe shape bold identities and digital experiences for ideas ready to take up space. Strategy, design and a healthy sense of curiosity.
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