Creative agency
A different kind of launch
A flexible visual language for a concept brand with an ambitious start.
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We shape bold identities and digital experiences for ideas ready to take up space. Strategy, design and a healthy sense of curiosity.
Work, considered.
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Creative agency
Identity in motion
Typography and rhythm translated into a living brand system.
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Creative agency
A digital flagship
A website designed around a story, rather than a stack of components.
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Behind Otherform
A digital flagship
A website designed around a story, rather than a stack of components.
Explore the thinking, materials and choices behind this concept. Every detail is part of a coherent story.
Read our storyA different kind of launch
A flexible visual language for a concept brand with an ambitious start. We shape bold identities and digital experiences for ideas ready to take up space. Strategy, design and a healthy sense of curiosity.
From the journal
Worth a closer look.
A launch needs a message before it needs a campaign
A launch becomes easier to design when the team can explain what is changing and why someone should care. Without that shared sentence, a campaign can become a set of impressive pieces that point in different directions.
Read the story: A launch needs a message before it needs a campaignMotion should explain the identity
An identity in motion needs more than a logo that moves. Pace, direction and transitions should express the same character as the typography, imagery and language. The movement earns its place when it clarifies something.
Read the story: Motion should explain the identityWhat to put in a website handover
A website handover should help the next person use the site confidently. A folder of design files is useful, but it does not explain how content is updated, who owns the accounts or what needs attention after launch.
Read the story: What to put in a website handoverIndependent creative studio